First thing to Remember - Keywords are not the same
- Keywords search behavior differs per platform
- It's different conversion per keyword
- Search amount does not mean more users
- Keywords have Different Difficulty
- Keywords value is not static
ASO Keyword Research Process
Keywords Disadvantages - no magic bullet in keyword research in ASO!
- Ideal for Niche Apps
- Generic keywords suck
- Keywords are guessable
- Keyword research is not enough
- Keywords cannot guarantee success
- Keywords need to be tested
Keyword Variables
- Price (free, lite, premium, paid)
- Quality (best, top, first, fast)
- Seasons ( Christmas, St.Patricks, Easter, Halloween)
- Demographics (for kids, parents, pros, entrepreneurs)
- Geo/Language
Ways / Process for Keyword Research
- Conventional SEO
- ASO Tools
- App Competition Espionage
- Niche / Market Research
Advantages of using the right keywords in your Apps
- Piggyback from other Apps
- You'll figure out which keywords are not working so you can revert and try new keywords
- You'll find which keywords work $$$
- You'll find untapped keywords / niches
Keyword research is used for:
- App Page
- App Website
- PPC
- Ad Network
- Own website
- Social Media
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