App Store Sniper – App Developer name secretsThe first step to building an app is of course to register a developer account name. So, that’s what we’re going to cover here.
The purpose of your account name
For this system the purpose of your account name is basically to help your search engine rankings. In SEO, we use domain right? In ASO, we use the account or the developer name. While we will try to keep in mind human visitors, they are definitely NOT the priority. The priority is pleasing the App Store and having a keyword rich developer name will help your rankings greatly. Some app store optimization experts believe that the developer name has very little impact. But I couldn’t disagree more, having an optimized developer name is damn near ESSENTIAL if you want to rank for competitive terms.
How to structure your developer name
So we’ve established that having an optimized developer or account name is very important to the overall app. So, how should I structure it? Well, it’s very simple. Just have the keyword as the developer name, with nothing else.
Take a look at the example below:
He used Download Apps as his developer name. Cool eh? This app ranks high on the App Store and using Download Apps as his developer name is one of the reasons.
Another reason is that he used “Free Download” as his Copyright information.
Note: In setting up your account or developer name, be sure to match it with your business name or official name that matches with your tax. To know more about App Store Sniping, read my App Store Sniper ebook over at Amazon for only $1.99!