App Store Optimization: app store optimization guide

ASO Theory Behind Keyword Research

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First thing to Remember - <b>Keywords are not the same</b></div>
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<li>Keywords search behavior differs per platform</li>
<li>It's different conversion per keyword</li>
<li>Search amount does not mean more users</li>
<li>Keywords have Different Difficulty</li>
<li>Keywords value is not static  </li>
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<b>ASO Keyword Research Process</b></div>
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<b>Keywords Disadvantages - no magic bullet in keyword research in ASO!</b></div>
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<ul>
<li>Ideal for Niche Apps</li>
<li>Generic keywords suck</li>
<li>Keywords are guessable</li>
<li>Keyword research is not enough</li>
<li>Keywords cannot guarantee success</li>
<li>Keywords need to be tested</li>
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<b>Keyword Variables</b></div>
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<li>Price (free, lite, premium, paid)</li>
<li>Quality (best, top, first, fast)</li>
<li>Seasons ( Christmas, St.Patricks, Easter, Halloween)</li>
<li>Demographics (for kids, parents, pros, entrepreneurs)</li>
<li>Geo/Language</li>
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<b>Ways / Process for Keyword Research</b></div>
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<li>Conventional SEO</li>
<li>ASO Tools</li>
<li>App Competition Espionage</li>
<li>Niche / Market Research</li>
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<b>Advantages of using the right keywords in your Apps</b></div>
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<li>Piggyback from other Apps</li>
<li>You'll figure out which keywords are not working so you can revert and try new keywords</li>
<li>You'll find which keywords work $$$</li>
<li>You'll find untapped keywords / niches </li>
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<b>Keyword research is used for:</b></div>
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<li>App Page</li>
<li>App Website</li>
<li>PPC</li>
<li>Ad Network </li>
<li>Own website</li>
<li>Social Media</li>
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First thing to Remember - Keywords are not the same Keywords search behavior differs per platform It's different conversion per...

ASO Killers

11:08 PM SkateShoesPH 0

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<b>ASO Killers</b></div>
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<li>Your App Sucks - App has no quality at all</li>
<li>Too Heavy to Download - takes time to download</li>
<li>Bad Reviews</li>
<li>To Broad - e.g. "A timer" - it should be specific </li>
<li>Lack of Love - You should love what you are doing</li>
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